Responding to the
growing demand for super zoom digital cameras, Sony is introducing its
new 8-megapixel DSC-H9 and DSC-H7 models. Designed
to appeal to families with budding athletes in their broods, the
cameras debut Sony’s new advanced sports shooting mode.
This
mode combines high shutter speed shooting and intelligent continuous
auto-focusing. The cameras can quickly focus on fast-moving subjects by
predicting where those subjects will be in the frame. This predictive
technology also helps to reduce shutter lag, the time it takes for the
camera to focus and shoot.
Both cameras feature powerful Carl Zeiss®
15x optical zoom lenses for up-close shots of big plays on the field.
You won’t miss the look of victory in your champion’s face with Sony’s
new face detection technology. It can identify up to eight faces in the
camera’s LCD frame, and automatically adjust white balance and flash as
well as focus and exposure for correctly exposed, sharp photos.
The Big Game Is Even Bigger In High Definition
Half
the fun is playing the game and the other half is re-living the
experience by viewing and sharing your photos. Why huddle around the PC
to look at pictures when you can impress family and friends with the
visual impact of the game in the utmost clarity, color and detail on an
HDTV set.
These
new cameras feature high-definition outputs. Simply connect them to
your HDTV with the Sony VMC-MHC1 high-definition component cable, sold separately, and turn photo viewing into an entertainment experience.
Shoot At The Speed of Life
Even
if you're not at full speed during the soccer match on Saturday
morning, the H9 and H7 models will be. These new cameras can shoot up
to 1/4000 of a second, a critical speed for capturing fast-moving
sports and freezing the action.
Both cameras are powered by the BionzTM
processing engine, first used in Sony's Alpha digital SLR camera
system. This new circuitry speeds up response times and delivers the
fast image processing speeds needed to produce color-rich, detailed
pictures for true high-definition photo viewing.
Capturing
fast action does not have to result in blurry photos. The H9 and H7
cameras incorporate Super Steady Shot® optical image stabilization to
minimize blur caused by camera shake, an important feature when
shooting at slow shutter speeds at full zoom. Their high sensitivity,
up to ISO3200, also helps to fight blur resulting from fast-moving
subjects.
The
H9 camera takes fast-action shooting a step further. It sports a
3-inch, flip-up LCD screen so that you can shoot comfortably from
nearly any position. You can hold the camera low to the ground for
eye-level shots of kids, without having to contort yourself or crawl on
the ground, or hold it high for shots of the crowd. The H7 camera has a
non-articulating but large 2.5-inch LCD screen for easy sharing and
viewing.
Capture The Mood
The H9 camera is the only Cyber-shot model in this year's line to feature NightShot®
technology. This feature allows you to take photographs in environments
with virtually no light so you won't miss the action, even at a late
night game.
Both
cameras' high sensitivity (up to ISO 3200) will also help preserve the
mood of your pictures by capturing well-exposed, natural-looking
photos, even in challenging low-light conditions. You can shoot at
higher shutter speeds to take in the maximum amount of light without
using the flash. Picture noise, common to pictures shot at high ISO
levels, is minimized by Sony's Clear RAW TM noise reduction technology.
The Winning Finish
The
H-series cameras incorporate selectable in-camera editing functions so
you can spend more time on the field and less time behind a computer.
Equipped with Sony's Dynamic Range Optimizer, originally developed for
the Alpha digital SLR system, the new cameras can analyze captured
image data and instantly determine the best exposure and tonality of
each picture before JPEG compression.
Other
helpful in-camera functions include red-eye correction and photo
retouching effects with filters. You can create fun and artistic photos
with up to four filter selections, such as the partial color filter
that can highlight your star athlete in color while the background of
the photo is in black-and-white.
The
DSC-H9 and DSC-H7 cameras will ship in April for about $480 (~RM1700) and $400 (~RM1400),
respectively. The VMC-HD1 high-definition component cable will also be
available in April for about $40 (~RM150). Additional accessories will include
wide and telephoto conversion lenses, filters, batteries, travel
chargers, sports packs and cases. All can be purchased online at
sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin on Feb. 28 at www.sonystyle.com/newcameras.
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