Sony is
making the grade with the introduction of the stylish Cyber-shot®
DSC-T700 and DSC-T77 digital cameras with "intelligent" shooting
functions. The
10-megapixel T77 camera is Sony's thinnest model at less than 5/8 of an
inch with a 3-inch, 16 x 9 touch panel LCD screen. It features updated
intelligent scene recognition technology, Smile Shutter and face
detection technologies with child and adult priority, as well as high
sensitivity shooting (up to ISO 3200), eleven scene modes, and
in-camera image management.
The
T700 model earns extra points as a "photo album in your pocket." It has
all the features of the T77 unit plus 4GB of internal memory that can
store nearly 1,000 full-resolution or 40,000 VGA-quality photos; a
3.5-inch, wide touch panel Xtra Fine LCD screen for photo-like viewing
(210 pixel-per-inch resolution) with high contrast and wide-angle
viewing; and a thin profile (slightly more than 5/8 of an inch) so it
can easily slip into a pocket or purse.
"Sony
is taking the lead in developing "intelligent" cameras so that taking
great pictures is an automatic function and not a complicated process,"
said Phil Lubell, director of digital camera marketing at Sony
Electronics. "This is part of our effort to enhance the camera
experience for customers by offering new functionality."
Substance and Style
While
rich in technologies, style was a key factor in the development of both
cameras, said Lubell. They feature a newly-developed Carl Zeiss® lens
that integrates a 4x optical zoom and Optical SteadyShot image
stabilization, yet achieves a slim form factor. They will also be
available in a wider selection of color options than previous T-series
cameras.
Both
cameras feature updated intelligent scene recognition technology that
can now select up to eight different scene modes, including macro,
portrait and landscape modes.
This
technology also includes a new anti-blink function in portrait mode
that will virtually make closed-eyed photos an "old school" memory. The
cameras will automatically take two shots and then determine whether
the subject(s) have closed eyes using their advanced face detection
technology. They will only record images with open-eyed subjects. If
both pictures have subject(s) with closed eyes, the cameras will record
one and display a warning so you can try again.
Sony's
Smile Shutter technology has also been improved. It is easily
accessible as a "smiley face" icon, which is now a permanent fixture on
the camera's LCD screen in record mode, and can be toggled off and on
at the touch of a finger. And during smile capture, auto focus and zoom
functions are available, as well as the ability to take a limitless
number of shots.
Not One, But Two Photo Libraries in Your Pocket
The
T700 camera is ideal for anyone who wants to have what Lubell calls
"bragging" photos of their kids, pets, vacation or sports highlights
with them at all times.
Owing
to the model's internal database, thousands of photos can be searched
in-camera by event, date, smile or face, including children and
infants; displayed in calendar or chronological views; organized in
folders; and shared as slide shows or fun scrapbooks.
Unlike
previous models, this one allows you to store and manage images on both
its 4GB internal memory and an optional Memory Stick® media card. You
can maximize the number of pictures stored on the camera with the
bundled Picture Motion Browser (PMB) software application and its new
PC Synch feature.
This
new feature lets you downsize images from full-resolution to VGA and
export them back to the camera's internal photo album. The application
operates intelligently with the camera so you can shoot more photos. It
will only detect, downsize and export the new shots. This allows you to
store literally thousands of your favorite photos in the camera
It is also possible to export photos shot by other cameras or archived on other media into the camera.
The PMB
Portable software inside the camera lets you easily upload photos or
videos to popular social networking sites like YouTube (a trademark of
Google Inc.) using an internet connection with any compatible PC via
the supplied USB cable. It even has pre-programmed sites in the camera.
The
camera also has a scrapbook function that automatically creates
simulated scrapbook pages. Now you can share, print or save your
scrapbooks unlike previous models.
Pricing and Availability
The
DSC-T77 camera replaces the former T70 model and will be available in
brown, green, pink, black and silver in late September.
The new DSC-T700 cameras ships at the same time in red, champagne gold,
pink, dark gray and silver.
Pricing details are not yet available at time of writing.
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