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Samsung has unveiled to the market its new consumer segmentation model for mobile handsets, with the objective of spurring further growth and delivering products that meet the needs of customers. In line with the company’s new consumer segmentation model, Samsung Electronics also introduced an all-encompassing line-up of new phones that showcase a mobile for every lifestyle.
Samsung’s new consumer segmentation model comprises six categories – Style, Multimedia, Infotainment, Business, Connected and Essential – and is devised based on extensive research into the attitudes, lifestyles and design preferences of 20,000 end-users across five continents and 25 countries.
Samsung is also looking to penetrate the touchscreen category with a range of touchscreen phones featuring cutting edge functionalities. This is led by the SGH-F480, which incorporates a 2.8 inch Full Touch LCD, 5 mega-pixel camera, FM radio as well as HSDPA and mobile blogging capabilities.
Read on for info on the rest of the phone models. All the phones introduced wil be available in May.
Its latest mobile phones tailored to each category are as follows:
• Samsung Soul (Style): ‘The Sprit of Ultra’ and the latest and final addition to Samsung’s premium Ultra Edition line-up, the Samsung Soul represents the perfect blend of design and features, boasting HSDPA connectivity and a 5-mega pixel camera in a 12.99mm thin body. The Samsung Soul will be introduced in Malaysia in May 2008.
• SGH-F400 (Multimedia): Samsung’s SGH-F400 music phone offers superior sound quality with ICEpower® digital power amplifier technology by Bang & Olufsen, as well as impressive hi-fi loud speakers below its unique dual-slider. It will be introduced in Malaysia in May 2008.
• SGH-G810 (Infotainment): Incorporating the best of performance and entertainment features, the 5-mega pixel SGH-G810 with Symbian v9.2 operating system features WiFi connectivity and comes pre-loaded with GPS navigation, geotagging, Google search, Map and Gmail software. It will be introduced in Malaysia in May 2008.
• SGH-i780 (Business): Samsung’s SGH-i780 smartphone features a full QWERTY keyboard and full touch screen, and is a Window Mobile 6.0 pocket PC device with push email and GPS capabilities, an optical joystick, 2 mega-pixel camera and HSDPA technology. It will be introduced in Malaysia in March 2008.
• SGH-M620 (Connected): Featuring a large 1.9 inch TFT LCD screen, Samsung’s SGH-M620 offers camera and video recording, FM radio and music player functions. It also supports up to 2GB Micro SD. The model will be introduced in Malaysia in May 2008.
• SGH-B200 (Essential): Samsung’s SGH-B200 provides FM radio recording capability where users can set recordings as ringtones. The model also features a unique mobile tracker function that enables users to track down their phones in the event that they are lost or stolen. It will be introduced in Malaysia in May 2008.
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