It seems that P1’s latest marketing campaign - “Sudah Potong” - has been garnering a little more publicity than they initially hoped for. In this report by Marketing Interactive, Chinese Assembly Hall Wanita chief Alice Lee has been quoted as being “uncomfortable” with the prominent usage of the phrase. In fact, she's so uncomfortable with it that she's "urging the company to retract the advertisement". What’s surprising though is how a phrase like this, regardless of the sexual connotations that it may or may not indicate, is only now drawing criticism.

P1 has been notorious for its use of cheeky taglines in the past - just look at the previous WiGGY and ruumz advertising campaigns - so what‘s up with the sudden barrage? Are Malaysian women not mature enough to handle this kind of humor? Or have Malaysian women been “uncomfortable” with the blunt, yet sneakily cleaver use of words in advertising all this while? We think not - in fact, insinuating something like that would and probably should be more insulting, right?

While we may not have the answers to any of these questions (we’re kinda hoping that you could give us your thoughts on the issue), we’re certain of one thing - any publicity be it good or “bad” as in this case, equates to good publicity. Nice one P1 and Creative Juice!

(Source: Marketing Interactive)

Name: Er Chong Yee

Comment: Just an advertisement.. only those auntie will feel unhappy about it. Most important is, potong or not potong depends on the quality of service P1 can give. So far I have friends that give so so comments, so said good some said bad. Since I am so far kinda 'happy' (if don't expect it to fly) with streamyx, will stick to it first la.. no other choice liao in Malaysia. Unless we have the $$ and the connection to build our own network la.. who interested to work with me on that??

Rated Article: Posted: 2009-11-12 23:43:08

Name: My Heart	Comment: Everyone go change to P1 faster. Less ppl will use streamyx the better speed will get. Tm should know user need not only think how to thick thier pocket only. 4mbps?..huh selected places only. even the price is damn expensive. They win in ads but lose in quality.
Rated Article: Posted: 2009-11-10 01:01:45

Name: x3x

Comment: wat laa..those people who gave out this idea 'potong' or 'cut' is quite superb..they can manipulate people's mind through a simple malay word..comfortable or uncomfortable word is nonsense!this is call creativity!..people age 45 and above will say xsenonoh punye ads..but younger people laugh about it..its a funny ads!xde xsenonoh ke, uncomfortable ke..its true that p1 is slow laa,customer service teruk la..i agree with v1ctorong and others..without p1,streamyx will never prove their connections..

Rated Article: Posted: 2009-11-09 00:19:18

Name: u-thant

Comment: claiming that P1 is the fastest wireless ever, but how fast? still got ppls complaining of it still slow, saying 'potong' is not a good ethic means that cut your RG11 wire (streamyx of course) but when you play online games streamyx still the got lowest ping than wimax even for its highspeed. Streamyx will launch its highspeed broadband soon as my friend told me that TM supply 100mbps for each house... maybe there will be ad 'sambung/connect' later lol . it is all about service dude... you got good service, ppls will use your product (basic)

Rated Article: Posted: 2009-11-08 21:28:25

Name: Masta^Peace

Comment: ok. 1st of all, it's true that the ads is innocent. but the people who are complaining also is not guilty. they show n we buy. if u think it's sucks, dont POTONG or etc. if many decided not to POTONG, the the ads will be out of the air. Otherwise, the ad will keep on coming to ur TV. "Kuasa Pengguna"... 2nd, if we take a look on the past. when Streamyx is borned, we say that it's better than Dialup. that time we say that it's the fastest. compared to nowdays, it's much slower due to the number of user simultaniously online. The line got congested n cause the speed decrease. Logically, this problem also can occur on P1's network. even kalau u masuk PLUS highway, n time tu keter banyak, boleh jadi traffic jam, rite? U decide....

Rated Article: Posted: 2009-11-07 21:39:20

Name: notgudenuff	Comment: haiya.. headache lah.. this no good, that no good.. what is good? http://tinyurl.com/yj7qbb9 rotfl..
Rated Article: Posted: 2009-11-06 12:06:15

Name: malaysiaboleh	Comment: agree streamyx fixed line is much much better. i have heard many saying P1 is very slow. i experience it in my partner's office. is fact that p1 is very slow. in order to make you a happy customer they give you free 1 month. come on, what is the point of giving another month free when the connection is slow? now thye want to potong P1.
Rated Article: Posted: 2009-11-05 21:28:54

Name: Eugene	Comment: There is nothing wrong with the advertisement. P1 should continue. Even better if they include naked dancing girls wearing nothing but MCA flags as underwear.
Rated Article: Posted: 2009-11-05 16:36:20

Name: v1ctorong

Comment: If without P1, you think streamyx will improve today? I used Streamyx for more than 5 years, 3 years frequent disconnection, until i call to mcmc. Come on, P1 is still young, give them a break and for sure we can have better broadband in future. PS: I am using P1 now, experince very slow speed due to out of coverage area, only can blame myself not lucky enough to stay near to their tower.

Rated Article: Posted: 2009-11-05 14:08:48

Name: ubiquitous	Comment: And 1 more thing. Because of you our country's economy never grow. Open minded a bit. Good for you and for others as well.
Rated Article: Posted: 2009-11-05 13:22:35

Name: ubiquitous	Comment: She shud blame herself whether she is too old fashion, instead to blame others people creativity. Maybe in future she suggest that for those people who saying "potong" in soft way will be arrested XD. Funny
Rated Article: Posted: 2009-11-05 13:11:27

Name: unlimited creativity can kill	Comment: for all above comments. does this means we do not need any law about sexual harrasement or related to it? coz people should think positive if other says something sexual (without physical contact) to you.
Rated Article: Posted: 2009-11-05 10:22:07

Name: Potong	Comment: Chinese Assembly Hall Wanita chief Alice Lee has been quoted as being “uncomfortable”
Rated Article: Posted: 2009-11-05 08:39:18

Name: benjamin lee	Comment: the main fact remains that the advertising works and it is stuck in the brains of us malaysians good one P1 and kudos to the advertising company.
Rated Article: Posted: 2009-11-04 16:00:02

Name: luminescence	Comment: seriously?? the fact that the phrase sounds uncomfortable to her should indicate how her brain interprets the message. for crying out loud, it's an advertisement, not a religious statement!
Rated Article: Posted: 2009-11-04 15:07:07

Name:	Comment: if someone is thinking dirty, it's gonna be the ones that complains the most.. complaining on such issues proved that youre totally delusional and doesnt think outside the box. Sumthin is really wrong with their brain. please, get a life!
Rated Article: Posted: 2009-11-04 13:23:18

Name: pixelo0o	Comment: It is all these narrow minded thinking and 'hidden agenda' that indirectly 'kill' the creativity of fellow Malaysian. Our thoughts are limited to expand beyond boundaries. Give us a break! A humor once a while is good for your health, alright? Never-the-less, the idea is taken from the short video for 15Malaysia. If that is acceptable, why this is not acceptable?
Rated Article: Posted: 2009-11-04 13:18:49

Name: gamatatsu0207	Comment: I totally agreed with the above.....its a matter of the way of how we think.....be open-minded a bit....
Rated Article: Posted: 2009-11-04 12:43:39

Name: hehe	Comment: if i am not mistaken, earlier this week, streamyx also started using the word potong/cut in their ads. I heard it when the ad played in the radio. Kinda funny when streamyx directly competing with P1 using the same words.."Potong also still slow..why potong? "
Rated Article: Posted: 2009-11-04 11:37:36

Name: just my thought

Comment: before u guys make any comment, did u see the P1 Cut Now ads on TV in Chinese ? I seen it and i understand why it make people uncomfortable. and i am a guy ! If you have not seen it, please turn on ur TV and check it out, see if you agree... Creativity is good... i agree it is one of the rare ads in Malaysia that is creative... but i guess they should exercise some constrain.... just my 2cents worth...

Rated Article: Posted: 2009-11-04 11:34:19

Name: Melv

Comment: I agree with u guys....if u think it as dirty, then dirty it will be...i dont see anything wrong with the ad, and the best part the ad works! It caught the attention of many...isn't that wat an ad suppose to do? There are many other brands out there which has worst taglines, like recently a certain brand K***x with its 'Count the p*****s' contest!!! Wat kind of contest is tat? They dont have anything else better to count?

Rated Article: Posted: 2009-11-04 10:56:06

Name: Real Problem

Comment: The real problem is not the "CUT" or "POTONG"; It's the extend of how true their statement in the advertisement. Claiming it's the fastest broadband in Malaysia (Yea, ON PAPER), but many people are experiencing otherwise, not even need to mention about stability and other problems. Before they make such BIG claims and spend so much money on advertisement and also partying/celebrating, perhaps they should spend those money on improving the quality and so on. The problem with companies is these, they always spend money on the unnecessary and which ironically also cost a lot. Until they have achieve something and can claim proudly and loudly, then they have the rights to brag it and celebrate.

Rated Article: Posted: 2009-11-04 09:49:29

Name: 03dude	Comment: I dun have any weird feeling in my mind but the advertisement are just getting way to annoying.... its like the radio and TV having them non-stop in a single commercial break having Streamyx Why Potong add into the scene make me listening to potong and no potong for the whole day long.
Rated Article: Posted: 2009-11-04 09:32:31

Name: ryan	Comment: The add sucks it tells people to cut the lines and con people by claming wireless is better..Wireless will never be better than a calbe. People please don't fall for P1's trap
Rated Article: Posted: 2009-11-04 09:21:52

Name: v1n0d	Comment: Filth is in the mind of the beholder. If they think the ads are racy, then by all means their heads are filled with smut.
Rated Article: Posted: 2009-11-04 00:01:10

Name: creativity is limitless	Comment: wats wif this!? are malaysian so sensitive with creatively using normal words for ads campaign, come on give me a break! the ads can mean alot of things but its only to the extend of how one views it, if u cant control your own wild (or dirty) imagination then don blame it on other ppl's creativity! to label P1's ads as offensive is total stupidity, grow up already! gosh !
Rated Article: Posted: 2009-11-03 19:30:59

Your Name:

Your Email Address:

Your Homepage:

Rate this article:
Poor Great

Comment:

BOLD

"QUOTE"

UNDERLINE