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Yahoo! Inc. today launched a beta version of Yahoo! Go
for Mobile 2.0 at the Consumer Electronics Show (CES) 2007 in Las
Vegas. Yahoo! Go 2.0 is an innovative new application that redefines
the mobile Internet experience for consumers through a unique product
design, ability to personalize with content from the entire Internet
and a reinvention of mobile search. With this launch Yahoo! expands its
mobile Internet leadership.
The Yahoo! Go 2.0 beta (http://go.yahoo.com)
is available for consumers to download today on Motorola's new MOTORAZR
maxx V6 and MOTORAZR V3xx devices as part of the two companies' ongoing
alliance to deliver an optimized Yahoo! experience on the world's
coolest devices. Beginning in the first half of 2007, Yahoo! Go 2.0
will be pre-loaded on select new mobile devices from Motorola.
Consumers can also download Yahoo! Go 2.0 on more than 70 other mobile
devices from major manufacturers worldwide and use it on most wireless
networks.
Images via Graphics Business Wire
Additionally, Yahoo! expects to distribute Yahoo! Go
2.0 through mobile operators worldwide including Bharti Airtel, DiGi
Telecommunications (Malaysia), Globe Telecom, Hutchison India, Idea
Cellular, Rogers Wireless, Smart Communications, Taiwan Mobile and 3
Group in the United Kingdom, Italy, Denmark, Ireland and Sweden.
"Yahoo!
intends to be the number one mobile Internet player globally," said
Marco Boerries, senior vice president of connected life, Yahoo!. "Today
we are changing the game by putting the full power of the open Internet
into consumers' pockets. Yahoo! Go 2.0 creates an entirely new and
beautiful experience that fits great phones, like the new MOTORAZR maxx
V6 or V3xx devices."
"Consumers crave cool experiences on the coolest devices and the
desire for seamless connectivity has never been stronger," said Scott
Durchslag, corporate vice-president of product and xperience invention,
Motorola mobile devices. "Integrating services like Yahoo! Go 2.0 with
Motorola devices enables consumers to stay connected with the people,
places and information they want, whenever they want it."
Yahoo!
has created this new version of Yahoo! Go from the ground up to bring
the Internet to the mobile phone with a suite of services that are
fast, easy to use and highly personalizable. The unique carousel design
of Yahoo! Go 2.0 makes it simple for consumers to navigate the
selection of Yahoo! Go widgets for e-mail, local information and maps,
news, sports, finance, entertainment, weather, photo sharing and
search. The new service also includes Yahoo! oneSearch(TM) a completely
new mobile search service designed to give consumers what they want on
their mobile phone -- instant answers. Yahoo! Go 2.0 is the next
generation of the service that launched for Symbian and Windows Mobile
phones in 2006.
Key features of the service include:
--
Search reinvented for mobile consumers -- oneSearch recognizes the
intent of a search term and presents relevant content -- not just a
list of web links to PC sites -- on the results page. Results are
grouped by subject making it easy to read through and drill down to get
more details. (See press release titled "Yahoo! Reinvents Internet
Search for the Mobile Phone")
-- Be local, no matter where you
are -- The Local & Maps widget gives consumers quick access to
comprehensive local directory information for businesses across the US,
enhanced with ratings and reviews from the millions-strong Yahoo!
community. Interactive maps, driving directions and real time traffic
updates help consumers find their way. Local guides provide at-a-glance
detail on what's happening in a specific city that day, as well as the
most popular places to eat, shop and visit. Consumers can set their
location and the experience will be tailored appropriately.
--
Rich, highly personalizable content from millions of sources to keep
consumers connected -- Current headlines and a breaking news ticker in
the News, Sports, Entertainment, Weather and Finance widgets keep
consumers connected to the information that matters to them. Each
widget also includes a "command center" where consumers can access more
articles, use watchlists to track topics of interest -- from sports
teams to stocks to celebrities -- or add new content from the millions
of sources on the Web that publish in RSS.
-- Photo sharing
keeps consumers connected to their community -- The Flickr widget
integrates one of the Web's most innovative and prolific photo-sharing
communities, making it easy for consumers to upload* and manage images
from their camera phone. Consumers can also easily share photos, view
their friends' pictures and browse or search the millions of images
posted by the Flickr community.
-- Streamlined e-mail keeps
consumers in sync -- The E-mail widget allows consumers to quickly
respond to, delete or compose new messages or view attachments with a
single click. Advanced search capabilities allow consumers to locate
important e-mail easily by searching in the subject line, the message
body or an attachment. Automatic synchronization allows consumers to
access messages and contacts in their Yahoo! Mail account in real time.
Any changes made on the phone are instantly reflected on the PC and
vice versa.
*
Network and/or SIM card dependent feature, not available in all areas.
Airtime, data charges, and/or additional charges may apply.
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