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Sony Malaysia and MTCS Group Sdn Bhd
announced the official launch of its first Sony VAIO Concept Store at Plaza Low
Yat. In conjunction with the new opening,Sony VAIO unveiled its full line up of
portable personal computer which comprises a total of 20 new models from the 7
existing VAIO notebook series.
The 7 existing VAIO notebook series includes VAIO TZ series, VAIO CR series,
VAIO SZ series, VAIO LM series, VAIO LJ series, VAIO FZ series and VAIO TP
series; this complete line up has a total of 20 updated and enhanced PCs models
which offer a solution to all levels of notebook users, with great combination of
style, entertainment and performance.
The new Sony VAIO Concept Store is designed to make shopping for laptop
simple and enjoyable. Strategically located on the ground floor in Malaysia’s
largest IT center Plaza Low Yat, the new store is now open for customers to test
and feel the extensive range of latest VAIO models, all of which should be in the
stores by April 2008.
Read on for more info.
The new VAIO TZ Series,
packs high-end features into intelligent design and yet never
compromised on its
mobility, a perfect choice for frequent business travelers. The TZ
series has
added a new color- pink, caters to female users who are
style-conscious. the VAIO SZ Series provides a highly versatile
platform that
combines stringent security and enhanced communications capability,
meeting
the needs of business executives and mobile professionals who demand
performance, portability and style. Renowned for its vibrant colors as
well as
outstanding functionality and performance,
The new VAIO CR collection comes
with upgraded specifications. Also another key model the VAIO LJ series, now
comes in black, is a portable home-use PC with integrated business and
entertainment tool that combines the power of a personal computer with a quality
LCD and stylish chassis. On the innovative side, Sony also introduced its VAIO
TP- the TV Side PC series that has the ability to work equally well with a TV such
as BRAVIA LCD TV or PC display only, and once connected it opens up a new
world of entertainment.
“The new concept store will establish an effective touch point for customers; it
has a fresh and lifestyle shop design, with displays that are simple and practical
to provide a more enjoyable shopping experience,” said Mr. Naoi Sudo,
Managing Director of Sony Malaysia.
“Laptops have become an essential part of modern life and as much of an
accessory, entertainment system and personal storage unit as a technological
necessity. With the launch of our lifestyle concept store and our unique market
positioning, you’ll realize the Sony VAIO range is organized by lifestyle needs rather than price or technical specifications. This makes finding the right VAIO for
you much easier,” he added.
Comments
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Big ceremony and a very Grand Opening~ even the Japan Sony.corp VAIO in-charge person was there to have a speech.
