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Motorola continues to go global in its effort
to “spread RED” and eliminate HIV/AIDS in Africa with the
announcement of MOTO (PRODUCT) RED in Malaysia.
Today’s announcement brings together mobile
heavyweight, Celcom, in Malaysia with Motorola and (PRODUCT) RED, an initiative
that marries the
private sector with the buying power of the public in an effort to generate a
sustainable flow of private sector funds towards the fight to eliminate AIDS in
Africa.
As the exclusive worldwide wireless partner for
(PRODUCT) RED, Motorola has developed a unique MOTO (PRODUCT) RED portfolio of
signature handsets each designed to help eliminate AIDS in Africa.
Launching this month in Malaysia,
a special red MOTOSLVR L7 will be the first in a series of MOTO (PRODUCT) RED
products available to Celcom consumers.
In addition to all the features and style you would
expect from a Motorola handset, the RED MOTOSLVR L7 includes a direct US$17.00
(RM63)1 contribution to the Global Fund, which is made each time a
MOTO (PRODUCT) RED handset is purchased in Malaysia.
“MOTO (PRODUCT) RED is highlighting a true
global emergency and along with our partners in Malaysia,
allows us to help consumers in Malaysia
take part in the Global Fund’s effort to help eliminate AIDS in
Africa,” said Eric Chong, Motorola Mobile Devices
Business, Country Manager, Malaysia
& Brunei. “Together we have the opportunity to
make a difference and create real change in the world by placing in
people’s hands the ability to get involved in a meaningful way.”
"We live in a world today that is more interdependent than it has ever
been. Many of us are trying to make a difference, and looking for ways to
make a contribution. With the launch of the MOTO (PRODUCT) RED collection,
we're now making it easier for everyone to do their bit," said Bobby
Shriver, chief executive officer, (RED) TM. "By simply
purchasing a mobile phone from the exclusive MOTO (PRODUCT) RED collection -
not only will the public have an incredible phone but they will be playing
their role in helping eliminate a global epidemic. And, because you're looking
good, and doing good with a MOTO (PRODUCT) RED phone - you're going to feel
good. Now, that's good business."
The Malaysia launch of MOTO (PRODUCT) RED comes
shortly after the US, UK, Singapore, and Switzerland launches, which
brought an enthusiastic response from supporters of the fight against AIDS in
Africa.
In an unprecedented demonstration of support, 11 leading Malaysian celebrities from
the industries of acting, music, broadcast, fashion and photography have also
aligned behind this important initiative by becoming MOTO (PRODUCT) RED Malaysian
ambassadors to drive awareness and understanding of the emergency:
- Zizan Nin – Actor and
model
- Azura Zainal – Radio and
TV personality
- Daniel Tan – Actor and
model
- Gavin Yap – Theatre
director and actor
- Ida Nerina – Actress
- Jen Siow – Photographer
- Soo Kui Jien – TV
personality in Malaysia
and Singapore
- Joanne Kam – Entertainer
and emcee
- Serena C – Radio and TV
personality, and emcee
- Sonny San – Fashion
Designer
- Sulina Baharin – Managing
Partner, Ex model and actress
These ambassadors join many global names including
David Beckham and Shaun White in rallying behind MOTO (PRODUCT) RED to drive
awareness and understanding of the emergency.
Recent figures2 provided by the Global
Fund demonstrate just how significant the individual contribution every new
MOTO (PRODUCT) RED purchase can make. The proceeds of selling just three
handsets can provide a year’s worth of school materials and daily hot
meals for a child orphaned by AIDS.
Availability
The RED MOTOSLVR L7 is available in Malaysia now at a recommended retail price of RM649
with a Celcom Postpaid subscription at any Celcom branch.
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