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Lenovo has announced its entry into the global consumer PC market with the launch of a new line of notebook and desktop PCs. Lenovo’s new consumer-oriented IdeaPad notebooks and IdeaCentre desktops complement Lenovo’s business-oriented ThinkPad notebooks and ThinkCentre desktops.
Two IdeaPad notebook PCs - the IdeaPad Y510 and U110 - will be sold in Malaysia. The notebooks, powered by Intel Centrino processor technology, combine cutting-edge and easy-to-use technologies such as facial recognition and Dolby Home Theatre surround sound. The IdeaCentre desktops – the IdeaCentre K200 and Q200 - include consumer-friendly features such as data recovery with one key, facial recognition and antibacterial keyboards. Lenovo also announced its new “Ideas” marketing campaign to introduce consumers worldwide to the latest PCs and the company. Using the new campaign, Lenovo will illustrate the power of individual ideas and how the Idea brand of PCs helps people to capture and transform those ideas.
Recommended pricing for the IdeaPad Y510 starts at RM5,699. Pricing for the K200 and Q200 start at RM1,899 and RM3,889 respectively. The IdeaPad Y510 notebook will be available in February, the IdeaPad U110 notebook will be available in April, and the IdeaCentres will be available in February. The new IdeaPad Y510 notebook and the IdeaCentre K200 and Q200 desktops will be available initially at Courts, SEC, Harvey Norman, MyDin and Carrefour.
IdeaPad Notebooks
The IdeaPad line delivers notebooks designed for a variety of lifestyles with features integrated across the line such as:
Convenient log-in and authentication: Users can make their face their password with VeriFace Face Recognition, a new, convenient way to log into the PC and a host of applications. The combination of the VeriFace software and an embedded camera can recognize a user’s face for log-in and help eliminate the need to remember passwords.
Fully-loaded entertainment & multimedia: The notebooks are equipped with Dolby Home Theater, which delivers exceptional surround sound for movies, videos, music and games and offers a cinema-style experience for listeners through the PCs multiple speakers (most models have five speakers). Lenovo’s Multimedia Control Center provides an excellent multimedia experience with easy-to-use software to play movies, listen to music and view photos. With touch sensitive controls, users can quickly select among multimedia choices, volume and equalizer.
Distinctive look and design: Lenovo notebooks set the trend for stylish design in silver, red or black and with smooth, weave or raised textured top covers. Frameless screens provide a unique viewing experience.
In addition to these shared innovations, each notebook offers a number of extra features intended to maximize the experience the notebooks were designed for, such as:
IdeaPad Y510
Designed for customers looking for a versatile, all-in-one notebook, the 15.4-inch widescreen IdeaPad Y510 notebook PC has a black and light weave texture, linen-like top cover. In addition to the features shared by the IdeaPad line, it comes with technologies to enable a variety of computing tasks - from word processing to photo and video editing. It comes equipped with Intel Centrino processor technology, integrated graphics, WLAN connectivity, five speakers including a subwoofer, an integrated camera, battery life indicator and a DVD-RW optical drive.
IdeaPad U110
The IdeaPad U110, an ultraportable 11-inch widescreen notebook PC, weighs only 2.4 pounds and is 0.7 inches deep. The textured design embedded in its red or black aluminum alloy top cover blends style and durability. Ideal for highly mobile users, the powerful notebook provides extensive computing time with an additional battery and the performance of optional solid state flash drives. Lenovo also equipped selected configurations with its Active Protection System, an air-bag like device that parks the hard drive to help protect data during a fall.
IdeaCentre Desktops
The
IdeaCentre Q200 and K200 desktops position the PC as the center of home
technology. Lenovo makes computing hassle-free with VeriFace and wireless
control for the keyboard, mouse and peripherals on the IdeaCentre Q200 tower
desktop. The IdeaCentre K200 desktop's eyesight protection feature makes
computing easy and fun for all types of users. The desktops include One Key
Recovery for data recovery and an antibacterial keyboard. They also are
equipped with choices of the latest Intel Core2Duo and Quad Core processors,
respectively, and optional integrated or discrete graphics.
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