Kingston Technology Company today announced the winners of their widely popular HyperX Girl Design Contest, a contest for both amateur and professional character designers in the APAC region to create the perfect character model for HyperX, Kingston’s high-performance memory module product line. Malaysian designer, Sierra Chai and Taiwanese designer, Max Hsu, both won the second prizes of the Professional Group; the winner of the Amateur Group is Adam Potter from Australia and the runner-up is Taiwanese designer, Yu-Wen Huang.
“It wasn’t easy to make the final decision since most of the entries are exquisite and creative.” explained Wei Wei Yin, Marketing Director of APAC Region, Kingston.” We finally came to the conclusion that all artworks in the final list will be the spokespersons for different HyperX campaigns, aiming to deliver right messages to the right audience.”
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t was a tough competition with total prizes reaching US$19,000 and entries coming from Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan, Thailand, Vietnam and other countries in the Asia Pacific region. The judgment was done through a panel of Kingston management combined with an online voting system. The voting session was carried out from May 5th to 20th, 2008.
Now the whole new HyperX Girls represent four different concepts of the HyperX product line. The artwork created by Adam Potter was titled “Upgrade”, symbolizing that HyperX breathes a new life into any application. Kingston chose Yu-Wen Huang’s HyperX Girl for the overclocking campaign as HyperX always breaks the record and never reaches its limit, just like a racing car.
The HyperX Girl, Xierra, created by Sierra Chai, shows that HyperX is not just a RAM but a gladiator which is meant to Conquer, targeting the gaming segment. Max Hsu colored his HyperX Girl in noble blue, which fits perfectly those who desire for the premium product like HyperX.
“Kingston is very delighted with the amazing responses to the design contest and appreciates the passion and art work shared by every designer.” added Wei Wei Yin. “With the sexy and attractive HyperX Girl spokespersons, we are confident that HyperX will become the first and only choice of the end-users.”
For more information on the HyperX Girl Design Contest, please visit http://www.hyperxgirl.com.
For more detailed information on Kingston HyperX series products, please visit the Kingston website at www.kingston.com/asia .
