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First, they brought us Kazaa which revolutionized peer-to-peer file sharing. Then they gave us Skype, which was sold to eBay for $2.6 billion last year. Niklas Zennstrom and Janus Friis have since been working on another project codenamed 'The Venice Project'. The goal of the project was to bring television to the internet, allowing one to have full control of what and when a show is to be watched. Just today, the rebranding of the 'The Venice Project' to Joost TM took a new step with the launch of their new website http://www.joost.com.
Joost TM works in a similar manner in how peer-to-peer file sharing works. As one downloads viewing content, the same content will be uploaded to others. This reduces the load of bandwidth demand on the main server. This is the mechanism that has made the project a success so far and has kept people waiting for its full launch. As of yet, we do not know if it is going to be affected by peer-to-peer throttling. We just have to keep our fingers crossed. In the meantime, checkout their website and sign up for the beta testing. If you get selected, let us know how it works for you. Read on for more details and screenshots of the program in action.
Currently available in private beta testing, Joost combines the
best of TV and the best of the Internet by offering viewers a unique,
TV-like experience enhanced with the choice, control and flexibility of
Web 2.0.
Joost fills a
critical gap in the online video entertainment arena. Joost is powered
by a secure, efficient, piracy-proof Internet platform that enables
premium interactive video experiences while guaranteeing copyright
protection for content owners and creators.
"People are looking for increased choice and flexibility in their TV
experience, while the entertainment industry needs to retain control
over their content," said Fredrik de Wahl, chief executive officer of
Joost. "With Joost, we've married that consumer desire with the
industry's interests."
Joost is the first global TV distribution platform, bringing
together advertisers, content owners and viewers in an interactive,
community-driven environment. Joost can be accessed with a broadband
Internet connection and offers broadcast-quality content to viewers for
free.
"We've received positive and constructive feedback from our early
beta-testers and are now at a stage where we're ready to reveal our
true brand," said de Wahl. "The Joost name has global appeal, embodies
fun and energy, and will come to define the 'best of TV and the best of
the Internet'".
Click here for Hi-Res screenshots of JoostTM in action.
Source: JoostTM
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