Intel Corporation
and DreamWorks Animation SKG today announced they
have formed a strategic alliance aimed at revolutionizing 3-D
filmmaking technology, beginning with Monsters vs. Aliens, which is
slated for a domestic release date of March 27, 2009. As previously
announced, DreamWorks Animation has committed to producing all of its
feature films in stereoscopic 3-D beginning next year.
The strategic alliance will take advantage of Intel's visual
computing products and tools and DreamWorks Animation's expertise in
content creation to advance the in-theater entertainment experience.
To meet the increased demands of creating 3-D animated feature
films, Intel will provide DreamWorks Animation with the latest
high-performance processing technologies, including future chips with
multiple processing cores. Intel software engineers will help to
optimize DreamWorks' applications for these advanced processors. By
converting its computing infrastructure to an Intel-based system,
DreamWorks Animation will enable its artists to work with new,
state-of-the-art 3-D authoring tools to render higher quality images
more quickly and to modify them with greater ease.
"This alliance unites the best in computer-generated moviemaking and
computing performance to deliver a new level of in-theater
entertainment," said Paul Otellini, Intel president and CEO. "The high
level of inventiveness at DreamWorks Animation has positioned it as a
leader in entertainment technology, and incorporating the Intel
platform allows them to deliver incredibly rich digital 3-D content to
the big screen raising the bar for the industry as a whole."
"Our objective is to significantly heighten the movie going
experience using DreamWorks Animation's ground-breaking 3-D filmmaking
tools," said Jeffrey Katzenberg, CEO of DreamWorks Animation.
"Technology plays a significant role in enabling our artists to tell
great stories. By utilizing Intel's industry-leading computing
products, we will create a new and innovative way for moviegoers to
experience our films in 3-D."
In addition to working with DreamWorks Animation to enhance the
in-theater entertainment experience for consumers, Intel will work to
develop and promote next-generation 3-D viewing experiences and
technology on a range of other platforms, including home theater,
personal computers, video games, online environments and mobile devices.
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