Seems like 2007 is looking like a good year for BenQ. they've just announced announced strong Q1 growth in across all projector, LCD monitor, LCD TV, Joybook and mobile phone product lines in the Asia Pacific and Middle East markets. BenQ's projector line has been ranked No. 2 consecutively for four quarters, and in Q1, 2007 has achieved the market share of 11.43% in the overall Asia Pacific and Middle East region, according to DTC Worldwide.

This performance is the result of great sales posted in every one of the countries in the region. For example, BenQ projector is ranked No. 1 in Indonesia, Australia, Korea and Saudi Arabia, and reaches top-three market positions in 11 countries. In Indonesia, BenQ projector recorded great sales with a 32.6% market share; and in 8 other countries, BenQ projector market share has exceeded 15%.

BenQ still manages to maintain strong business momentum for its LCD monitors and has demonstrated significant growth in quantity in the emerging markets in the first quarter of 2007. The shipment volume grew significantly in Indonesia with a 400% growth rate. There is also a 125% growth rate in Malaysia (showing that BenQ's LCD strategy here in Malaysia has been working), and over 100% growth rates in both Thailand and the Middle East.

BenQ Joybook had also posted a strong sales performance, with a year-on-year growth rate of 61% in Q1 2007. Compared to Q1 2006, BenQ Joybook has grown 16 times the volume shipment in Indonesia, thanks to successful channel management, while the right product portfolio and strategic alliances with key partners contributed to 9 times the volume shipment increase in Malaysia. T

here is also a 166% growth rate in Taiwan. All these are the results of BenQ Joybook’s elegant design, excellent performance, and advanced display technology. BenQ has also predicted strong growth for Joybooks in the second half of 2007. In addition, BenQ mobile phone had also achieved a 31% year-to-year growth rate in the Asia Pacific region due to increasing demand in India. With the right product mix and pricing strategy, along with close cooperation with channel partners, BenQ is able to show great performance in India, growing 598% year-on-year.

“Strong technology competencies and versatile marketing methods have made it possible for BenQ’s products to enjoy successful sales results in the Asia Pacific and Middle East markets,” said Adrian Chang, President of BenQ Asia Pacific. “We will continue to work diligently in providing products that fulfill market demands and attain even better sales results to become consumers’ preferred brand.”

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