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DiGi Telecommunications Sdn Bhd is strengthening its "best value" position in the postpaid
market with the announcement of four (4) new Postpaid plans. Whilst
continuing to focus on simplicity, DiGi is now offering customised
plans that cater for different type of users, including one that offers
free domestic calls and SMS.
DiGi's Chief Commercial Officer, Tom Schnitker, said this launch is
in line with the company's move to enhance DiGi's market share in the
growing Malaysian postpaid market. In view of the changing market
dynamics and postpaid customers becoming more discerning, DiGi believes
that it is imperative to address specific needs and provide customised
plans that are relevant to the customers' usage patterns.
"By creating relevance to customer needs, we bring about value and
savings that will continue to give us the competitive edge in our
efforts to further grow the postpaid segment," he added.
DiGi's four new plans, DG20, DG50, DG150 and DG250, leverage on
"savings" as its key proposition and subsequently give customers the
choice to choose Plans that cater to their specific usage patterns.
DG250 Plan is the first of its kind to be offered in the local mobile
telecommunications industry - it gives customers free domestic calls
and SMS to any network at anytime for just RM250.
"We believe this plan will be well received by higher end customers
as domestic calls often chalk up a significant amount on their monthly
bills," Tom said.
In another first for Malaysia, the new DG20 Plan offers the lowest
industry access fee to date, at RM20. The other plans include DG50 and
DG150; which feature simple rates structure with the latter offering
free DiGi-to-DiGi calls.
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