DiGi Broadband went live yesterday with a launch gambit that can easily be described as the most interesting one we've seen this year. Riding on the tagline "Broadband Done Right", the launch took place at the massive DiGi showcase that's located in the High Street section of 1 Utama.

Putting their recently obtained 3G license to full use, DiGi's broadband service will be deployed wirelessly via their 14.4Mbps HSDPA network infrastructure. Already available in certain areas around the Klang Valley (Damansara, Petaling Jaya, Subang Jaya, Sunway and Bangsar), DiGi plans to extend it's coverage to other key areas in the Klang Valley within a couple of weeks and to over 1,000 other areas by the end of the year. 

“Our go-to-market strategies turn the tables on market norms with a fresh approach to broadband that puts customer experience as a top priority” -- Johan Dennelind, CEO, DiGi Telecommunications Sdn. Bhd

One noticeable thing about yesterday's launch was also the absence of broadband centric terms such as "best effort". DiGi CEO Johan Dennelind didn't mince his words when he expressed his disdain towards the unfulfilled claims often made by other providers, and ensured all that were present that DiGi would not follow in their footsteps.

In the following press conference, Johan pointed out that even though the network is running on a 14.4Mbps HSDPA network infrastructure, DiGi are advertising their fastest speed package as 7.2Mbps in order to avoid over expectation from customers. He went a step further and very publicly admited that the fastest probable speed one could obtain from DiGi boradband would be a 2Mbps downstream and a 1Mbps upstream.

“Our focus will be to deliver quality experience as we roll-out. With broadband penetration of just 21.2% as of end 2008, there is a lot of room to grow. We are confident of being a strong contributor towards increasing broadband penetration in the country. Our aim is to get a third of the broadband market share within the next 5 years” said Dennelind.

Three packages are available from DiGi and none of them require you to sign up for a contract. You will however need to purchase a modem from DiGi to get connected. Also, if you reach your data cap you will still be able to connect to the network, but DiGi may throttle your speed if you are connecting in a high usage area. 

For more information on DiGi broadband, visit their official website at www.digi.com.my/broadband.

Name: force	Comment: bros,just do d calculation.if i take discover package and want to download..... 3gb/700kbs=1 hour+++ only but this volume is for a month le.... i rather have slower speed but higher volume because the high download speed is useless if only surf internet what........ just my view
Rated Article: Posted: 2009-08-04 12:11:12

Name: kalerfool	Comment: i dunno with u guys. but DiGi has been more than reliable to me. Other telcos sucx so much i didnt bother to know their offer. I myself is using celcom before changing it to DiGi. Its much faster and reliable (given good coverage area). Thanks DiGi! No Pino..i am so idiot i change to digi.but hey..its freaking fast to compare with celcom. celcom laju ke???kakaka
Rated Article: Posted: 2009-04-09 17:50:57

Name: user	Comment: At least DiGi better than other provider which claimed their broadband is unlimited, which is bullshit.
Rated Article: Posted: 2009-04-02 12:15:14

Name: user	Comment: I think DiGi better than others, at least they mentioned usage volumn. other provider claimed Unlimited Broadband Access, bullshit, look carefully at the T&C. However, i still not agree with the package, it's too expensive, I looking for at least 2MB below RM80 per month & unlimited.
Rated Article: Posted: 2009-04-01 12:22:23

Name: Hope	Comment: I just hope with more and more service provider, broadband service in malaysia will improve and price will more competetive...we are far behind compare to others countries...
Rated Article: Posted: 2009-03-30 19:26:33

Name: THUMBDOWN	Comment: MAXIS + Celcom + DiGi = SAME = SU#k ...TOTALLY OUT!!!
Rated Article: Posted: 2009-03-29 02:06:05

Name: widurah	Comment: It is too early to make comment about DiGi's 3G Broadband Service. One thing to consider is there is plenty of room before the user's connection is throttled. Will every user be downloading 100 MP3 songs everyday?
Rated Article: Posted: 2009-03-26 16:12:13

Name: Kaboda	Comment: I just had a colleague complain about how bad digi's 3G network is in Bukit Jalil. I find they have adopted the Australian model capping limits etc. But at least promise good speed and converage. Btw Maxis 3G is rubbish.
Rated Article: Posted: 2009-03-25 18:32:11

Name: haylui	Comment: why there is data download limitation?
Rated Article: Posted: 2009-03-24 13:43:04

Name: hoho

Comment: think about this...the operators out there give you unlimited usage bla bla bla but slow speed, what is point? you will be naturally limited by time...we only have 24hours a day!!! or they give you fast speed but capped your usage, again what us the point? you have to wait til next month b4 you can enjoy the service again. i feel digi is the most reasonable one, digi offer fairly good speed (700kbps) provided they can deliver la...and you pay for what you need to use...yes, both plans end with 138 only if you need to use more (discover you will get 8Gb and explore you get 16Gb for 138) otherwise, discover is a good deal! much better than other bullshit malaysian telcos...

Rated Article: Posted: 2009-03-24 08:39:26

Name: brabies	Comment: ill sign up wif digi just to tell screamyx to fvck off. there u go another satisfied customer!
Rated Article: Posted: 2009-03-23 18:23:32

Name: twentycm	Comment: Yeah man. Turned into personal attacks.
Rated Article: Posted: 2009-03-23 13:08:49

Name: Wern Shen	Comment: Now now boys, let's keep the discussion constructive and civil.
Rated Article: Posted: 2009-03-23 02:11:18

Name: Digi Broadband SUCK!

Comment: Digi is stupid idiot! No people will take their service! After usage volume limit, they start charging! WTF! No service provider charging if under unlimited package. Some more the package so expensive! only idiot wil l subscribe it! A failure idea! "5.2.5 DiGi reserves the right to release customer information pursuant to any copyright (and/or intellectual property right) infringement if it is required to do so by any law, regulatory body or court of law." WOW! great! no people will take DIGI BROADBAND! Wait to die la, I am so shame as I am Digi user!

Rated Article: Posted: 2009-03-22 22:56:22

Name: streamyx user

Comment: pino, please dont be so narrowminded dude.. just coz you wont "switchover" to digi doesnt mean people wont sign up for it. the point is, market penetration is still small as stated in the article. so theoratically, there are still a large number of potential new customers out there.. these are the people digi will aim for.. why try to sell to existing customers of other brands when there is a larger new market out there? so before you call others idiots, you should probably have put more thought into it before you posted.

Rated Article: Posted: 2009-03-22 13:47:24

Name: Digi3G > One Bank Cheque	Comment: Maxis package is much more better than digi...
Rated Article: Posted: 2009-03-22 09:42:03

Name: anep	Comment:
Rated Article: Posted: 2009-03-21 00:02:41

Name: Pino Sang

Comment: TO be frank only idiot will go for their service... so complicated and doesn't help much... hey digi wake up...be creative by providing somethign more down to earth more realistic and more actractive... I am a celcom and streamyx user...celcom 68 per month. The speed is very fairly slow (384kbps) but ok enuf for web browsing and email reading. Stremyx i used it for those bandwidth eating stuff like watching movie and radio and their speed is very fast (75% of the time). Tell me who will change their service to digi?

Rated Article: Posted: 2009-03-20 16:16:39

Name: omg_angel	Comment: man. thats shame to have same business practice like maxis Ed: By "same business practice" do you mean their right to throttle your P2P?
Rated Article: Posted: 2009-03-20 16:11:00

Name: 3Gsucks	Comment: doesn't help much!! Ed: What are you referring to?
Rated Article: Posted: 2009-03-20 14:59:03

Name: lordcelaka

Comment: 5.1 At DiGi, we want our broadband service to be fast and available for our customers at all times. This clause is designed with that goal in mind. DiGi views the vast majority of customers should not suffer from a slower service because of a very small number of high bandwidth users. 5.2 Peer-To-Peer and File Sharing Software 5.2.1 Certain software/applications which is used by a small number of customers to send and receive files containing very large amounts of data (including without limitation traffic from peer-to-peer software/applications (such as Bit Torrent, eDonkey, Gnutella) or file sharing software (such as Limewire)). These activities may cause network congestion and can negatively impact the speed at which other customers can access the internet. 5.2.2 DiGi does not guarantee a service level and/or connectivity to users of peer-to-peer or file sharing software/applications. 5.2.3 The system that is used to provide the Broadband by DiGi service service can identify very high bandwidth users and DiGi seeks to manage the customer’s usage by throttling their bandwidth to a much lower broadband speed to ensure fairness to all customers. 5.2.4 The customers are reminded that the software (as mentioned in section 5.2.1 above) allows the download of illegal content which DiGi prohibits, which is an infringement of copyright and/or intellectual property rights and rightful owners of such copyright and/or intellectual property rights may take measures to prosecute. Each individual download can be traced by the customer’s IP address back to the customer’s account with DiGi. 5.2.5 DiGi reserves the right to release customer information pursuant to any copyright (and/or intellectual property right) infringement if it is required to do so by any law, regulatory body or court of law.

Rated Article: Posted: 2009-03-20 13:05:28

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