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Dell today introduced "Studio,"
a new consumer product line designed for self-expression and creative living. Studio products are highly expressive and personalized -
inside and out - combining aesthetics and technology into a fresh approach to
hi-def mobile lifestyles.
"People
seeking stunning design, brilliant colors, and innovative new technology find
inspiration in Dell's new Studio brand," said Alex Goh, Dell's Director of South
Asia Consumer Marketing. "These products are built for today's digital nomad
based on the millions of conversations we have every year on dell.com,
Ideastorm and community forums. With Dell Studio we're answering the call for personalization,
connectivity and simplicity."
The first Dell Studio products are two distinctively
styled laptops, the Dell Studio 15 and Dell Studio 17. These laptops combine
sleek designs, striking visual color elements and personalization options with
features such as standard built-in webcam, capacitive touch media control
buttons, slot load drives, and optional mercury-free LED displays and built-in
mobile broadband. They are available today on www.dell.com/studio starting at RM2,199 (Studio 15) and RM2,599
(Studio 17) and will be available at Dell retail outlets in the next few days.
Sleek and Unique
The new
Studio products inherit design elements first introduced in Dell's
award-winning XPSTM M1330 and M1530 laptops, including a sleek wedge-shaped
profile and an iconic drop hinge design. Taking its cue from the Inspiron
portfolio, Studio laptops also offer several personalization options that allow
a customer to color customize a laptop unique to him or her.
"One year
ago today we refreshed and revitalized our consumer portfolio with emphasis on
product style, design and personalization. Flamingo Pink and Midnight Blue
laptops have since became regular sights on college campuses and in coffee
shops" said Goh. "The new Studio products demonstrate that Dell is continuing
to focus on design and value, delivering attractive, feature-packed mobile
digital lifestyle products."
Starting
with either a 15 or 17-inch high-definition display, customers may pick one of
six optional color choices, including new Plum Purple and Tangerine Orange, in
addition to Flamingo Pink, Midnight Blue, Ruby Red, Spring Green or standard
Jet Black. For a more subtly personalized laptop, Dell has added an optional
high gloss Graphite Grey choice that can be customized with contrasting Black,
or more vivid Blue, Pink or Red edge
trim around the display back.
While Dell
Studio systems have rich basic features, they also offer customers a wide
variety of options to ensure the system facilitates and enhances the user's digital passions whether that is
being the curator of their own photo or music library or creating cool new web
content themselves.
The
optional Blu-ray DiscTM drives help deliver cinematic video quality on high definition
displays. Users can simplify password management while preventing unauthorized
access with the optional fingerprint reader.
Making
it all easy
Dell is also focused
on simplifying the consumer digital experience with unique user interfaces like
the Dell Dock, a task-based application organizer that places the most
frequently accessed programs front and center, and Dell Video Chat, a one-click
easy to setup and use video and voice communication program.
The Dell Dock
automatically sorts installed software applications on the PC into user
friendly categories, which can be accessed by a simple taskbar, leaving the
desktop free of clutter. Customers don't
have to locate and open a program by application name or icon on the desktop,
but instead can locate it by task, like "email & chat," "security," "view
photos," "play music," etc. The task bar is customizable: users can chose its
anchor location, background and font color, and even the icons used to
represent a category.
The Studio
laptops will also include a new, easy-to-set up and use communications program,
Dell Video Chat. Families and friends can stay in touch using video chat,
recording and sending video emails, or even PC-to-PC phone calls around the
world. The application supports four-way calling, making virtual family
reunions a reality.
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