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D-Link named sixth most valuable Taiwanese global brand
(1 vote)
by Vijandren Ramadass   
Tuesday, 28 August 2007 03:37 PM

ImageD-Link International, one of the world's biggest suppliers of network products, has been named the sixth most valuable Taiwanese global brand by the Taiwan External Trade Development Council (TAITRA), BusinessNext and Interbrand. With a brand value of about 347 million USD and showing a strong 40% growth over last year, D-Link was not only the highest ranked network company in this year's list. The networking company also made the biggest improvement in ranking compared to other companies who also made last year's list, gaining four places to become the sixth most valuable brand.

Taiwan's global brands have been growing strongly in the past year, with this year's top twenty brands becoming 33% more valuable than last year, and a total brand value near 8.444 billion USD. This indicates that Taiwan is a global leader for ODMs, EMS, and supply chains, and that their branding opportunities are good for both regional and international markets.

The Top Taiwan Global Brand 2007 table is conducted according to Interbrand's methodology. It has been used to value the World's 100 most valuable brands (published by BusinessWeek). The brand valuation methodology combines financial analysis, the Role of Branding Index and the Brand Strength Score, providing a concrete indicator for Taiwan brands in the global market.  All industries were considered, and this year the annual list was expanded from the top ten brands to the top twenty.




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