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Cultivating a culture where people will choose to
use original software is crucial in addressing software piracy issues in the
long term. In view of this, the Ministry of Domestic Trade and Consumer
Affairs (MDTCA) launched Sikap Tulen Campaign. The campaign this year
will include a series of activities that will spur businesses and consumers
to adopt the ‘original’ culture.
“My vision is to create amongst our people a culture where individuals will
want to choose and only use original, bona fide products including
software,” said Minister of Domestic Trade and Consumer Affairs, Datuk Haji
Mohd Shafie bin Haji Apdal, in his speech at the Launch of the Sikap Tulen
Campaign today.
At the initial stage, there are six components of the campaign – Sikap Tulen
Profesional (Professional); Sikap Tulen Pengarah or Sikap Tulen Director;
Sikap Tulen Syarikat or Sikap Tulen Company; Sikap Tulen Masyarakat or Sikap
Tulen Society; Sikap Tulen Mall IT or Sikap Tulen IT Mall; and OpsTulen.
Datuk Haji
Mohd Shafie bin Haji Apdal added, “I want to promote a Malaysian way of thinking and behaviour that
understands and respects the intellectual property of others just as each of
us respects and cares for our own family and property. It is for these
reasons that the Sikap Tulen Campaign is so challenging and so important.”
“Challenging current attitudes and changing mindsets is one of the most
difficult and complex of tasks. However, I am convinced not only of the need
to do so, but in our ability to rise to the challenge, “ he said.
Sikap Tulen Profesional (Professional) aims at building a new generation of
professionals who are personally convinced in using only original software.
They are examples of people who live out the Sikap Tulen culture at the
workplace, not merely in attitude but also in their actions as true
professionals.
Sikap Tulen Pengarah or Sikap Tulen Director aims at developing company
directors as champions of Intellectual Property Rights. As owners of
companies, they are fully aware of their responsibilities to nurture the
Sikap Tulen culture in their companies. Besides that, they are also fully
aware of the legal consequences of using pirated and unlicensed software for
himself as a director and for his company.
Sikap Tulen Syarikat or Sikap Tulen Company aims at building companies that
have processes and policies in place to ensure only original and licensed
software reside on the company’s network. Such companies will have regular
software audits and software asset management (SAM) policies to nurture a
Sikap Tulen culture in the workplace.
Sikap Tulen Masyarakat or Sikap Tulen Society aims at educating society on
the benefits of using original and licensed software and nurturing them to
respect intellectual property in all areas of their lives.
Sikap Tulen Mall IT or Sikap Tulen IT Mall aims at educating and assisting
IT Malls and IT stores in shopping complexes to be piracy-free and also to
help Mall management implement good practices and tenancy agreements that
promote a piracy free environment for customers.
OpsTulen is the year-round enforcement initiative aimed at addressing the
use of pirated and unlicensed software in Malaysia. OpsTulen enforces the
Copyright Act 1987 and takes action against those who continue to flout the
law after repeated warnings.
The Sikap Tulen Campaign will also include the SAM audit program,
advertising campaign, and targeted engagements in the various Sikap Tulen
Campaign components.
The Business Software Alliance (BSA) Malaysia Committee’s Chairman for
Malaysia, Rama Tiwari, in applauding the Sikap Tulen Campaign said, “Sikap
Tulen culture will be the foundation for Malaysia as we move forward in
building a knowledge economy, especially with the growing dependence on IT
and software in daily business today. We are pleased to see MDTCA taking
this approach which deals with the root of the software piracy issues, and
we believe this campaign will have a longer and lasting impact.”
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