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"Ain't No Other Telco..." is the tune that Celcom (Malaysia) Berhad's
contest winners sang on the bus on their way to the all expense paid trip to
Singapore to catch the concert performance of globally renowned pop princess, Christina
Aguilera.
By simply downloading as many "Christina" contents as they can from
Celcom's exclusive one-stop online Mobile Content portal, Channel X, 10
die-hard fans won the opportunity to catch their favourite superstar's Back to Basics concert without having to
worry about a single thing, as every single detail of the trip was taken care
of.
The flag-off event at Menara Celcom, which took place on 30 June 2007,
was a joint effort with Sony BMG Music, and was
officiated by Celcom's Senior Vice President of Marketing, Encik Zalman Aefendy Zainal Abidin together with Mr Adrian
Lim, Managing Director of Sony BMG Music. Specially designed "Christina"
placards were given out to the winners for them to show and wave their love for
the singer, at the concert.
"We here at Celcom strive in making our customers feel truly
special, and we believe the best way to do this, is to allow them to experience
for themselves what it means to be truly connected to a service provider who
gives them more opportunities, more exciting offerings, awesome cool content
and superior quality. There's still many more surprises coming their way, as
the community of the Ultimate Mobile Download Universe, Channel X, is
increasing as we speak", said Encik Zalman Aefendy.
Speaking at the event, Mr Lim said, "We are pleased to work with
Celcom in rewarding Christina Aguilera's loyal fans. Since her concert would
not be held in Malaysia,
Celcom is taking her fans to the concert in Singapore instead."
Adding to the excitement and anticipation of this once in a lifetime
event, the winners got to travel with a chosen friend in a spectacular "Christina
Aguilera" bus, painted the signatory Channel X purple with Christina's
seductive blond good looks emblazed on the body of the bus.
The Christina contest was
especially conceptualized online with the objective to demonstrate advanced Wap
and Web capabilities, as well as to provide subscribers
an outlet to experience first hand the many powerful benefits of Channel X. The contest ran from 1st June - 22nd June 2007, and
subscribers with the highest Christina Aguilera Content
download from Wap, Web and Call Me Tones won the chance to make the trip.
As a result
from the contest and special content offers, there has been an overwhelming
response by Celcom subscribers judging by the massive increase in site visits
or site "hitz" on Channel X over the last three weeks. Among the must-have
downloadables includes Christina Aguilera's full songs, True Tones, Call Me
Tones, wallpapers, and so much more.
Channel X offers the best blood-pumping music, the latest explosive movies and
the most mind-blowing games. It is essentially a mobile lifestyle brand that
satisfies the appetite of the hip, trendy youngsters of today who crave for the
most up-to-date mobile downloads.
The concert was based on Christina's album Back To Basics which is already 3
singles deep, with the upbeat 1st single, "Ain't No Other Man", the
beautiful ballad, "Hurt" (both singles garnered massive airplay & charted
#1 in Malaysia) & the latest single, "Candy Man", which recalls
the harmonies of all-girl groups from the ‘30s and ‘40s.
Currently, Celcom customers can access Channel X from
www.channelX.com.my, just dial *118# or check out wap.channelX.com.my on their
mobile.
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