Canon Inc today announced the
introduction of the EOS Rebel XS, a new entry-level digital camera that
affordably puts Canon SLR technology such as an Optical Imaged
Stabilized lens and easy-to-use professional features into the hands of
emerging photographers. Consumers looking to take their photography a
step further and begin shooting with an SLR will find the transition
easier than ever with Canon's new Rebel XS digital SLR camera. From the
parent photographing a little league game, to the tourist shooting a
wondrous new city, the Canon Rebel XS camera makes photography easy for
everyone.
Canon has also introduced the latest model in the EX series
of Speedlite flashes: the Canon Speedlite 430EX II.
Ideal
for a wide range of photographers from first-time digital SLR users to
veteran photo enthusiasts, the new Canon EOS Rebel XS camera was
designed to embody what customers have come to expect from the EOS
Rebel series – a fast, non-intimidating, lightweight, easy-to-use
camera that produces excellent images and starts emerging photographers
off on the right foot. Immediately, photographers will take notice of
the camera's Optical Image Stabilized kit lens for crisp focus,
compensating for camera shake from unsteady hands or a moving vehicle.
The new Rebel model also incorporates Canon's DIGIC III image
processor, 10.1 megapixel CMOS sensor, Live View, Auto Lighting
Optimizer, 7-point wide-area autofocus (AF) sensor and 3.0 frames per
second continuous JPEG burst rate where the number of consecutive shots
in a burst is only limited by the capacity of the flash memory card in
the camera.
"We are proud to introduce the new
EOS Rebel XS camera at a very exciting time in digital imaging. As
consumers have fully embraced digital photography, with many consumers
purchasing their second or third digital camera models, we see the
Rebel XS as the bridge to help photographers cross over from the world
of point-and-shoot cameras to digital SLR technology," said Yuichi
Ishizuka, senior vice president and general manager, Consumer Imaging
Group, Canon U.S.A.
A first in Canon's EOS line-up, the Rebel
XS camera's continuous JPEG burst rate allows users to continuously
shoot a scene until the memory card is at capacity. This will be
particularly helpful for new photographers looking to capture that
perfect image of a moving subject.
The Live View function allows
users to frame and shoot images in real time via the camera's 2.5 inch
LCD screen, a great feature for users accustomed to framing shots via
LCD monitors on point-and-shoot digital cameras. The Camera's Auto
Lighting Optimizer detects dark areas of an image and automatically
adjusts brightness and contrast to ensure optimal image results. The
Canon Rebel XS allows greater ease of use through large control buttons
and easy-to-see operating panel indications such as ISO settings
visible through the viewfinder and Canon Speedlite controls through the
camera LCD menu.
The Rebel XS incorporates an APS-C size (22.2 x
14.8 mm) CMOS sensor with 10.1 million pixel images and Canon's
exclusive high-performance DIGIC III image processor to help deliver
high levels of imaging performance and responsiveness. It also has
Canon's exclusive EOS Integrated Cleaning System, which features both
hardware and software-based dust removal technology. Additionally,
weighing less than 1 lb./450 grams, this camera is the lightest body in
the EOS digital series camera lineup.
The EOS Rebel XS camera is
compatible with Canon's extensive lineup of more than 60 EF and EF-S
lenses, including the Image Stabilizer-equipped EF-S18-55mm f/3.5-5.6
IS, which is included in the camera's standard zoom lens kit package.
The Canon Rebel XS will be available in black or silver colored body
variations.
Canon Speedlite 430EX II
The new Canon
Speedlite 430EX II, which succeeds the 430EX, realizes an approximately
20 percent reduction in recycling time compared with its predecessor.
Like the 580EX II, the 430EX II allows users to control flash functions
and input settings using the camera's LCD monitor, and
also offers a quick-lock attachment system and a metal mounting foot
for improved contact reliability and durability. The new Canon
Speedlite 430EX II will carry an estimated retail price of $329.99 (~RM1150).
In the Box
Expected
to ship in August 2008 the Canon Rebel XS camera is available in a zoom
lens kit version, which includes the EF-S18-55mm f/3.5-5.6 IS zoom
lens, a rechargeable battery pack and charger, USB and video cables, a
neckstrap, an EOS Solutions Disk CD, and a 1-year Canon U.S.A., Inc.
limited warranty. The new camera's estimated retail price is $699.99 (~RM2,400).
Though
standard in the EOS Rebel XS kit, the EF-S 18-55mm f/3.5-5.6 IS lens is
also available as a stand-alone purchase and carries an estimated
retail price of $199.99 (~RM650).
