U Mobile Sdn Bhd today unveiled "U" -- Malaysia's newest 3G and Mobile LiveTV service -- a consumer centric brand that offers a true mobile multimedia experience through its range of products and services. Its Executive Director Kenneth Chang said that "U" presents a unique brand proposition as it seeks to provide customer satisfaction by combining simplicity and convenience utilising advance technology and innovative approaches whether for enjoyment or business.

"Through this launch we want the consumers to get to know "U" - find out what we are truly about and how we aim to delight you. Our brand and logo says it all, it is all about you, the consumer," he said at the brand launch held here today which was officiated by Minister of Energy, Water and Communications Dato' Seri Dr Lim Keng Yaik.

Chang said the launch of this exciting brand comes seven months after the Malaysian Communication and Multimedia Commission (MCMC) awarded the 3G spectrum assignment to MiTV Corporation Sdn Bhd, the parent company of U Mobile. "Even with the great progress achieved to date, U Mobile maintains that support from the more established industry players in the areas of connectivity and access are fundamental factors in determining our commercial readiness into the marketplace," he said.

In his speech, Dato' Seri Lim said that the launch of "U" is an exciting development for the telecommunications industry. "It provides the catalyst to foster an environment of intense yet healthy competition in promoting the uptake of broadband and multimedia content in the country which fulfils the aim of the Government when the two 3G licenses were issued in March last year," he said.

Building up on this, he said, U Mobile subscribers can also look forward to experiencing Mobile LiveTV via DVB-H technology - a first for Malaysia - via a market trial that is due to commence in the next couple of months.

"U Mobile with its HSPDA-driven 3G network, domestic roaming and Mobile LiveTVä, will be able to provide our customers the opportunity to stay in touch with loved ones, surf the web on constant high-speed broadband connection and watch DVD-quality TV virtually anywhere, anytime," he said. 

Dato Rosman said that "U", the brand, was conceptualised with the consumer in mind as it intends to give the consumers "what they need and not what we think they need." He added that "technology should empower and enrich people's lives by helping them to better use their time and resources, which is what we want to achieve through our upcoming service offerings."

Name: Dan

Comment: In his speech, Dato' Seri Lim said that the launch of "U" is an exciting development for the telecommunications industry. "It provides the catalyst to foster an environment of intense yet healthy competition in promoting the uptake of broadband and multimedia content in the country which fulfils the aim of the Government when the two 3G licenses were issued in March last year," he said Based on what evidence or statistics? More people are using Heroin in Malaysia than people using 3G. 3G has been a failure here - and so had broadband. Broadband or 3G services and gimicks wont get more people connected - only good content providers can do that, such as air asia. Waste of money giving out those licences and hiring these fools - the money should go on web applications and content.

Rated Article: Posted: 2007-09-21 07:14:32

Name: Lee	Comment: y give this stupid company 3G spectrum, it's not even a telecommunications company, should give to Digi instead, furthermore we won't always watch TV programs on our cell phones, stupid...
Rated Article: Posted: 2007-09-20 20:08:03

Name: Humaizy Harmy	Comment: Just another gimmick...
Rated Article: Posted: 2007-09-20 14:53:39

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