After being in production for almost a decade, there is currently no sign that Nike Free running shoes will be out of our sight anytime soon. True enough, here comes the new 2013 Nike Free collection which has landed into our shores recently.
For this year’s edition, a lot of focus have been given to collection’s upper area. As an example, the 2013 Nike Free 5.0’s top has been refreshes with newly designed mesh and lightweight structural designs while its flexible and low-profile Phylite midsole with 8mm heel to toe offset as well as the waffle outsole configurations remained the same as the shoe’s counterpart from 2012, the Nike Free Run 3.
[L - R]: 2012 Nike Free Run 3 vs. 2013 Nike Free 5.0
The 2013 Nike Free 5.0’s new upper also marked the arrival of Nike Dynamic Flywire technology – previously utilized on recent Nike Running shoes such as Air Max+ 2013 and Flyknit Lunar1+ – into the Free family of running shoes.
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It might be something that consumers have heard of since it is not available in Malaysia but Nike actually has a specialized service called NikeiD which enable customers to create custom colorways for selected shoe models and have the design actually made into a real shoe.
Usually, users would have to select the colors layer by layer via NikeiD’s website but the company has recently added a twist to the service by coming out with something that they dubbed as the Nike PhotoiD. Through it, users are able to use their Instagram photos to generate a selection of color combinations for their shoes. From there, users are able to share the result to their respective social networks as well as tweak it further before having Nike craft the design into an actual shoe.
The Nike PhotoiD is currently applicable for three Nike Air Max models – Air Max 1, Air Max 90 and Air Max 95 – and despite the fact that NikeiD is not available in Malaysia, you can still give it a run over at www.nike.com/photoid.
Designed around the concept of barefoot running and natural motion, the Nike Free running and training shoes have evolved from one form to another since the first ever Nike Free shoe was first released in 2004. Things are no different for the newly released 2013 Nike Free shoes collection as well since they also featured a number of technologies that are new to the series including Dynamic Flywire and Engineered Mesh.
In conjunction with the launch of this year’s Free series, the people at Swoosh have came up with an interactive digital book that touched on the creation and evolution of Nike Free shoes throughout the years. It also contains videos of Nike’s designers and athletes that are associated with the Free series as well as stories of inspiration behind the innovations that the company has included in the series for almost a decade.
The interactive book is accessible through here and users are also able to download it to their computer for their collection. To learn more about Nike and its line of products for running, head on www.facebook.com/NikeRunningMY.
It looks like smart watches are the new black; Google has recently been reported to be working on their very own Smart Watch that unlike Google Glass that is being created in the company’s X Lab, the smart watch will be developed by the Android team. This means that Google will be looking to integrate the watch with its smartphones. Reported by The Financial Times, according to a 2011 Google patent application for a smart watch, the device could have a dual-screen flip up display and a tactile interface. Of course, the final product could be completely different since the patent was filed years ago.
It wouldn’t be at all surprising if Google was indeed working on a smart watch. Google has showed off its dedication to wearable computing at the recent SXSW 2013 – Google showed off a “talking shoe” along with several partners, as well as new apps that will work with Google Glass.
Samsung recently confirmed that the company is working on their very own smart watch, we’ve seen several new ones earlier this year at CES 2013 like the Pebble Smartwatch, Nike has its Fuel Band, Apple is also rumored to be working on an “iWatch”, so it’ll definitely be interesting to see what the search giant has to offer, especially when it can be integrated with all of Google’s other products.
Puma in not a foreign name in the world of motorsports as the brand has been providing attires for quite a number of motoring entities including renowned names such as Ferrari, Mercedes AMG Petronas and Ducati. With Sepang Circuit to be roaring once again with the arrival of Formula 1 cars at the upcoming Malaysian F1 Grand Prix, Puma Malaysia has just set up the Puma Motorsport Garage at Sunway Pyramid to celebrate the occasion.
Taking place till March 25, the Puma Motorsport Garage offers the chance for Formula 1 and motoring enthusiasts alike to check out motorsports-oriented apparels, footwear and accessories from Puma. Visitors can expect to see not only collection from Formula 1 teams that are associated with Puma but also from BMW Motorsport and Mini as well as the new Puma Motorsport Spring-Summer 2013 collection.
Furthermore, visitors also stand a chance to win Puma Motorsports merchandises through activities such as Simulator Challenge and Mannequin Suit Up Challenge that take place at the Puma Motorsport Garage during weekends. To learn more, keep a close look at Puma Malaysia official Facebook page.
Think that Google Glass is just a piece of fancy eyewear that can connect to the internet? Well, it is, sort of, but soon, Google Glass will be able to do so much more. The company just announced that they are currently working on apps for Google Glass at the ongoing South by South West conference in Austin, Texas. First up, Page and Co. have been working with New York Times for Glass so the eyewear can deliver a headline, byline and an accompanying image right to user’s vision; users can even opt to have the story read out loud to them.
Other apps that are in the works include Gmail, whereby the sender’s image and subject line will appear on the display, Evernote, as well as Skitch, which allow users to send images to the services using Glass. Path also has a Glass app of its own that not only delivers the latest updates right to the display, but also allows users to post and reply comments.
Are you excited yet to see what Google has got to offer on Glass? I am.
Think wearable technologies like Google Glass is cool? Well, Google is at it again, this time, showing off a pair of talking shoes at the ongoing South by Southwest (SXSW) conference in Austin, Texas. Working with other companies – YesYesNo, ad agency 72andSunny, and Adidas, the four attached a small computer to two Adidas tennis shoes along with an accelerometer, a gyroscope, Bluetooth and other technologies, the shoe is not only able to “talk” via a pair of built-in speakers, but also able to post activities to Google+.
In case you’re wondering, no, the shoe will not be available for sale, not in the near future at least. It is just an experiment to be showed off at the on-going conference that features many tech-focused investors and pundits.
“By connecting a pair of sneakers to the web, we’re creating unique opportunities between physical objects and digital ad spaces. Every move the user makes generates data that’s captured using an accelerometer, gyroscope and pressure sensors. That data then gets pushed to a web app on your mobile phone and translated in real-time into funny and motivating commentary.”
Check out the video below to see a demo. Do you think the world is ready for a talking pair of shoes? I wonder how Google can make it work together with Glass.
Originally introduced to the world in February 2012, the Nike Flyknit technology enables the company to come out with a collection of running shoes that features a lightweight and virtually seamless one-piece upper that is designed to give users precise sock-like fit to their feet. Part of this unique collection is the new Flyknit Lunar1+ running shoe which is the third Flyknit product after Flyknit Trainer+ and Flyknit Racer that were released last year.
Made for everyday runners, the new Flyknit Lunar1+ is rather different from its older siblings as the shoe is essentially a combination of Nike Flyknit upper together with midsole cushioning that is made from the plush and responsive Lunarlon foam. In addition to that, Nike has also strategically placed rubber inserts in the shoe’s outsole in order to provide impact protection in key areas of the heel and forefoot.
[youtube width="580" height="326"]HIB6wpLLmAg[/youtube]
Priced at RM 529, the new Nike Flyknit Lunar1+ will be released in Malaysia starting from February onwards and will be available exclusively at Nike Stores in Mid Valley Megamall, Suria KLCC, Pavilion, The Curve, and Sunway Pyramid. To learn more, head on to www.nikerunning.com.my or www.facebook.com/NikeRunningMY.
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