App Developer Challenge 2012

Launched in September 2012, the App Developer Challenge 2012 has managed to attract 57 ideas with 22 of them being fully-functioning apps which all are aiming to grab an all-expenses-paid 7-days industrial training trip in Seoul, Korea. Said to be the first Malaysian-themed Android app development challenge in the country, the competition is organized by Celcom together with fellow collaborators Multimedia Development Corporation (MDec) and an independent regional app store named MyAppzil.

Open to all local developers that are involved in Celcom’s League of Extraordinary Developers Challenge (LEDC) and MDeC’s Integrated Content Development (ICON) programs, all the apps are judged based on innovation, appeal factor, usability and technicality by judges from Celcom, MDeC and MyAppzil. Furthermore, total number of downloads from MyAppzil app store for each apps are also part of the judging criteria.

The title of the champion for the competition eventually goes to Steven Low and Tan Aik Keong of Agmo Studio who submitted their Malacca Offline Travel Map which offers pinned locations and tips as well as check-ins and photo capabilities for tourists that are visiting the historic city without the net to be online all the time.


Screenshots from Malacca Offline Travel Map.

At the same time, Tang Tung Ai of Icon Mobi Solution also managed to grab the second seat to Korea through his Penyu In The Dark Live Wallpaper. The interactive wallpaper offers users a chance to interact and play with a turtle on their devices which would grow day by day. Furthermore, Tang adds a send of social awareness to the app by pledging half of the profit from the app’s sale to WWF Malaysia’s Save the Turtles campaign.

Apart from the two apps above, several other apps received honourable mentions at the App Developer Challenge 2012’s winner’s announcement ceremony last week including Mobile Jawi, Fliphoto, KlyqMe, PetHelper and Halal Scanner.

The winners’ announcement of App Developer Challenge 2012 doesn’t mean the end of developer-oriented program by Celcom, MDeC and MyAppzil as they are constantly looking for ways for nurture local talents and boost more opportunities for them. As an example, the CEO of MyAppzil Vincent Tan has stated the company is now in the midst of finalizing the details with its Korean parent company for future programs which might incorporates other themes and technologies such as augmented reality.

To connect with Celcom’s LEDC program, head on to or e-mail directly to

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